Note—Consumer Store Choice and Choice Set Definition
نویسندگان
چکیده
منابع مشابه
Store Format Choice and Shopping Trip Types
Purpose: The purpose of the paper is to identify store format attributes that impact on store format choice when consumers conduct fill-in or major trips to buy groceries. By doing so, we take into consideration that consumers patronise multiple (store-based) formats depending on the shopping situation operationalised by the type of shopping trip. Design/methodology/approach: The paper adopts t...
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I study necessary and sufficient conditions for a choice function to be rationalised in the following sense: there exists a complete asymmetric relation T (a tournament) such that for each feasible (finite) choice situation, the choice coincides with the uncovered set of T . This notion of rationality explains not only cyclical and contextdependent choices observed in practice, but also provide...
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Inc. for providing the data used in this study and David Bell for assistance with the use of the data. We also thank the editor and three anonymous reviewers for their comments and suggestions. This paper investigates the nature of segmentation in store choice behavior where competing supermarkets offer Every Day Low Price (EDLP) and High-Low Promotional Price (HILO) formats. Previous research,...
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In conventional random-utility models, such as the multinomial logit model, it is assumed that a decisionmaker's choice set is independent of his or her preferences conditional on the explanatory variables of the models. However, there are many situations in which the decisionmaker chooses the choice set, thereby making the independence assumption implausible. For example, if information about ...
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ژورنال
عنوان ژورنال: Marketing Science
سال: 1988
ISSN: 0732-2399,1526-548X
DOI: 10.1287/mksc.7.3.299